2012年3月30日星期五

Cut The Chances Of A Holiday Slowdown By Running Offers On Delivery Of Online Orders

It's a dilemma faced by many businesses as the long school holiday period and season for family getaways hoves into view over the horizon. How do they keep trade ticking over as people turn their thoughts to the annual escape to the sun?The effects of the peak holiday season on many businesses cannot be overestimated, as every year they adjust to the reality of having, for a few weeks at least, many fewer potential customers visiting their shops and websites.It's a time, therefore, when many high streets are bedecked with 'summer sale' posters and signs, as retailers Wholesale Laptop Carrying Bags aim to offload surplus old-season stock, as they begin to gear up for the vital pre-Christmas trading period. And although people complain that this seems to come around earlier every year, it Car Door Guards really begins almost as soon as the new school term starts.The dilemma for many businesses is how they can maintain sales levels, and interest in Glasses Holders Accessories their offerings, despite traffic to their websites taking a seasonal drop.One major method which many use alongside sales promotions is to encourage people to buy more by changing the structure of their delivery costs.This might mean, for example, offering a scheme whereby a buyer gets one item delivered free if they order another one or more products at the same time. The cost to the business of offering this service can be absorbed into the price of the goods themselves if necessary.As the roads are also quieter during this peak holiday time, it could also pay a business to emphasise the reliability of the delivery service they can offer during this period. Traffic to and from schools represents a large proportion of that on the road at peak periods, so delivering items outside of term times is likely to be more reliable and punctual a virtue which many customers would be prepared to pay for.Less crowded roads mean that a courier company is also likely to encounter fewer hold-ups, and in turn this will have a positive effect on their bottom line, by reducing fuel and running costs, as well as wasted time.During the majority of the year, people are often prepared to adopt some flexibility on their deliveries due to unforeseen traffic problems. With the likelihood of these reduced during the holiday period, it is a great chance for delivery companies to show their true capabilities and earn some kudos, as well as more potential customers.

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